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Investing in the look and feel of your applications doesn’t matter…or does it?

By William Mooney, Posted on October 7, 2015 at 10:29 am

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synergex-blog-image2Years ago I used to say to our direct corporate end-user customers, “You’re lucky. It doesn’t matter what your application(s) looks like because you’re not selling to compete for new business—all that matters is that it works well and meets your business needs.” End-users plugged merrily along, content to focus on functionality and substance, often in the form of a green-screen front end. In fact, many of those customers claimed that a character-based/green-screen application was much more efficient than using a “cumbersome mouse”—especially when it came to data entry. In the 90’s when Windows, GUI, and the like came on the scene our Independent Software Vendors (ISVs) had a different story—to be competitive, the ISVs suddenly had to worry about both how well their applications functioned AND how they looked. People and companies didn’t want to buy applications that weren’t shiny and new with a great user interface (UI)—even if a sophisticated UI didn’t always correlate with a sophisticated application under the hood. It became a game of how flashy can you make it as opposed to how well does it function.

Fast-forward a few years, and now everyone has to play on the same field—ISVs and corporate end-users. In today’s world, even corporate end-users need to make the move to modernization. If they don’t, the next generation of decision makers will. And when that happens, it’s likely the existing, time-proven solution that has been customized and fine-tuned over the past 30+ years, the one that makes the business unique and competitive, the one that has solved—and continues to solve—everyday business issues, will not survive. Yep, this new generation of decision makers will judge the book by its cover and determine the value of the application based on the way it looks and not what it does. It makes sense, because this new generation grew up knowing only great-looking applications—applications that are generally simpler and more discrete in functionality than complete, integrated solutions that touch every part of the organization but appear less shiny and sophisticated.

So, the bottom line is that if your application doesn’t look great, it will be perceived as less than great, and when that new decision maker comes in—it may be too late to save what you’ve spent so many years perfecting. Needless to say, I strongly recommend that all customers invest in modernizing their application(s) with a great looking UI and UX (user experience). As Billy Hollis affirmed at the recent Synergy DevPartner Conference, UX is equally as important. It’s not just the look and feel, but also the experience of the user that’s critical. It’s important to emphasize here too that a great UI/UX design and a high-performing/highly productive solution are not mutually exclusive. Having a well-designed GUI based application can only add to the functionality and power of your solution. So even if you feel your character-based solution is really the best one for your business, it’s rare for the look and feel to be overlooked in favor of substance. I can’t stress enough the importance of making this investment.

A significant benefit of having a Synergy-based application is that you can separate the UI from the logic and data. This means you can use future UIs without sacrificing the years of investment you have put into your business application. While the look and feel is what everyone sees, in reality the business logic is the true value. And once these two are separated, you can extend the life of your application(s) indefinitely, taking advantage of the ever evolving UI trends that come along. Although it may take some effort initially to separate the UI from the back-end, this is the course of least resistance and investment, and it will offer the largest and longest return.

At Synergex, our main focus is to develop solutions to help you advance and leverage your investment to take advantage of the latest modern technologies. In fact, with our recent release of Synergy DBL, we are venturing into the Universal Windows Platform (UWP), the latest UI experience. And while none of us can be certain what UI trends will be popular 10 years from now, just as none of us back in the ‘80s could have imagined what today’s UI would look like, I’m confident that we will be able to help you leverage your back-end and take advantage of whatever the future holds.


One response to “Investing in the look and feel of your applications doesn’t matter…or does it?”

  1. Avatar Jack Ford says:

    Bill,

    Whether intended or not, obviously your blog post complements the rollout of the newly formatted blog pages themselves.
    As an interested blog reader (although dormant as of late), I didn’t realize how the former layout would benefit from a new design until I found your email after being out of town. Like a REALLY good GUI, the reformat and organization subconsciously makes it desirable to start and continue reading, practically “pushing” the good content and articles out. I have always appreciated the time and effort from all the writers, and now it’s even easier to look back at previous posts.
    Great job by the teams and/or individuals involved in the design, and in being proactive and cognizant of making it easier for interested readers to STAY interested! I’ll be checking back and visiting the site more regularly.

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