So Hilton’s latest thing is the “Digital Key”; while standing within 5 feet of the door to your hotel room it is now possible (in certain locations) to click a virtual button in the Hilton App on your smart phone and have the door to your hotel room unlock, as if by magic. The digital key also knows about other areas of the hotel that you have access to, such as the Executive lounge (I tried it, it works) and gymnasium (apparently) and provides access to those places too.
Last week I used the app to make my reservation. Yesterday I used the app to check in for my stay and and also to select my room. And today, having already checked in electronically, I was able to totally bypass the reception desk and proceed directly to my room.
Tomorrow morning the credit card associated with my profile will be automatically charged, and I will walk out of the front door and drive to the airport a few exits down the freeway.
If it hasn’t dawned on you what my point is here, it is that I will have booked and totally completed a stay in a hotel … without ever having the need to interact with a single other other human being; all of which seems to me to be a pretty sad state of affairs! Maybe we’re taking this whole technology thing a little too far in some areas?