With the 2014 Synergy DevPartner Conference right around the corner, I have been doing some reflecting on how our mission statement, “Advancing Applications. Partnering for Success,” applies to the conference. On the surface, a conference seems like a one-way conversation: the conference host presents information to attendees, who (hopefully) absorb it. However, over the past 28 years (!) of hosting the DevPartner Conference (formerly SPC), I have come to really appreciate the element of partnership involved in the DevPartner Conference—a partnership that transforms a few days of knowledge transfer into enduring business success.
So what does this collaboration look like? It starts with attendees feeling engaged and challenged throughout the three busy days of sessions and tutorials. Their enthusiasm about the tools we have to offer builds over the course of the week, inspiring them to pass the information they glean up the chain of command once they return to the office. The leadership team is receptive to the new ideas, which are incorporated into the company’s short and long-term strategic plans. From there, the information turns into action, and the ideas presented at the conference reappear in the form of a modernized and more powerful application based on proven functionality. Of course, this process could take months, or even years—but with the partnership in place, these goals CAN and WILL be achieved. We’ll do our part and give it our all during those three days of presentations and demos—but it is up to attendees and their managers to meet us halfway by ensuring that the lessons learned don’t get swallowed up in the daily grind, and that the investment in education leads to innovation and increased efficiency back at the office.
I was discussing this vision with a customer’s Senior Manager who is planning on sending a contingent of software developers to this year’s conference. She made my day when she described the system her company has adopted to maximize the value of the DevPartner Conference: after returning to the office, the team presents a condensed version of what they learned to the staff back at home. Studies have shown that explanation significantly facilitates learning, so this is a great way for attendees to reinforce the skills learned at the conference—while at the same time sharing the information with the rest of the team.
Whether or not you go with this model, you have a little over 6 weeks to prepare your own post-conference plan for success. Let us know how we can partner with you to make it happen!
See you in Birmingham or Chicago.