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Welcome Back, DBL

By William Mooney, Posted on September 12, 2012 at 12:17 pm

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OK, we were wrong… and many of you were right! Back before the turn of the century, we went through some re-branding efforts of our development tools—and renaming “Synergy DBL” to “Synergy Language” was one of the biggies. Ever since then, we’ve been trying to correct both customers and employees whenever they reference “DBL”. The primary reasons for making the change were 1) to move away from something associated with a “3GL,” and 2) to create a simpler, more descriptive name. The challenge here was twofold: first, going from “DBL” to “Language” really wasn’t that exciting in the first place. And, second, no matter what we changed the name to, you and our employees would always and forever call it DBL–because that’s the name that’s embedded in decades of code. DBL is the name of our compiler, after all, and the extension of our source files.  So, as our portable, advanced, object-oriented Synergy products have stood the test of time and have soared to even greater heights while other development tools have come and gone (4GLs, RAD-Rapid Application Development, etc.), we are now returning to, and embracing, the name that was there at the beginning—and always has been there—welcome back, Synergy DBL!


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