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Customers going to great lengths to attend the SPC

By William Mooney, Posted on April 23, 2009 at 9:04 pm

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Not surprisingly, the upcoming SPC (Success Partner Conference) has been prevalent in my recent conversations and customer visits.

Today I was speaking to a customer in the Midwest who told me the Boston SPC overlaps his company’s conference, so he’s trying to make it to the London SPC instead.  Another customer is paying out of his own pocket to get the conference because his company has limited travel this year.  And another customer is using his own money *and* vacation time to get to the conference for the very same reason.

It really struck me how much our customers value our conference—both for the benefits it provides to their companies, and to them professionally— and reassured me about all of the man-hours we have put into preparing all of the content for the conference.  Our Professional Services Group has been working since last June on this year’s sessions and demo application, making sure they cover all of the recent enhancements to the Synergy/DE product line.  When I hear the lengths customers go to be a part of this knowledge transfer, and I see the resulting impact on their applications and their businesses, I know our investment has paid off.

I’m looking forward to a great conference – see you in Boston or London!


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