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Picture This!

By Richard Morris, Posted on January 28, 2010 at 11:29 pm

In days of old, carrying your trusted, heavy weight camera around your neck, you’d take the perfect snap.  You’d then continue snapping away until the film was full, which, for the impatient among us, meant taking a large number of “I was just finishing off the film darling” type shots. On returning home you’d quickly rewind the film back into its cartridge, unless you had one of those fancy modern “advanced” film cameras of course, where the camera did it for you, and then pop it into your “postage free” envelope.  And off you sent it, in the hope that your “once in a life time” shot would be processed and returned to you post haste.

And what of the results?  Normally a hazy, slightly out of focus, batch of glossy pictures that really don’t give your artistic prowess justice.  After all, the subject must have moved because you’d never intentionally crop the top of the head of the bride, just above the eye line, and why was the gentleman third from the right picking his nose?

If this sounds like your photography experiences, the chances are if you live in the UK the people processing your film were a company called Harrier L L C.  You may know them better as “TRUPRINT”.  At their peak they were processing 85,000 rolls of film per day!  Today, however, they are processing no more than 1,000 films.  Not really a great statistic if film processing is your business.  But Harrier saw the potential of the digital world and has embraced the processing of the digital image.  Today they average over 200,000 prints a day, which can rise to over 1,000,000 prints at times like Christmas.  However, although this figure is significantly lower than the prints they were processing in the heyday of film, it’s now a very small part of their product portfolio.  The key to success was to diversify.  Today, in this digital age, people want more than just a glossy print of their blurred, half-cropped pictures.  They want the t-shirt, a coffee mug and of course the family calendar, all donned with their own artistic compositions.  Today, with a few clicks of a mouse you can upload your pictures and have them delivered to your door on anything from coffee mugs, placemats to a full size framed canvases.  You can even have your prized picture delivered to you in lots of tiny pieces – in the form of a jigsaw!

So where does Synergy fit into their IT strategy?  Their OpenVMS based Synergy /DE applications manage the order processing and management of every item they process.  Once an order is accepted through the many portals including a host of web sites, major supermarket chains, leading pharmacies, and of course by post, the Synergy application takes control.  It manages the processing or the required prints, storybooks or mugs (to name but a few product lines – they have over 500) through to despatch and successful delivery to the customer.  The Synergex Professional Services Group is assisting Harrier to evaluate to work needed to migrate their Synergy/DE applications from the OpenVMS platform to Microsoft Windows.


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